Discovery, is the missed opportunity in marketing! (If they can see you, they might buy)!Most businesses focus their marketing on primarily one thing, and that’s hoping that someone finds them, or their business, by actually…Feb 26Feb 26
Tripod marketing is a three pronged approach to your marketing, that works!Business marketing does not work with one strategy alone. If the idea is to try a create awareness and interest using social media only…Jan 30Jan 30
How to attract customers. Build it and they will come.The line from the Kevin Costner movie is 100% true, “build it and they will come”, don’t and they won’t. If you want customers, they need…Sep 25, 2024Sep 25, 2024
Marketing and knowing what works (in marketing) is the key to business!I’ve spoken to thousands of business owners over the years, and without doubt, marketing, or client attraction is their biggest problem, or…Jul 18, 2024Jul 18, 2024
You’ve got to tell people you're in business, and why use you!I was talking to a client this week about how there’s no rocket science in business, its basic fundamentals and common sense, but that…Feb 23, 2024Feb 23, 2024
It’s less about the thing you do, than you think!It’s not just about the thing you do! In fact, that could even be the last thing you should think about.Feb 5, 2024Feb 5, 2024
Focus on the solution.For absolutely years, I’ve been writing about how the end of the year, is the best time to review what happened over the last year (and…Dec 19, 2023Dec 19, 2023
Is the problem you’re solving, a big enough problem.Anyone can sell one thing once, but selling more than one thing, and even a lot more, is more than just a good product, it's about solving…Nov 30, 2023Nov 30, 2023
Add value and upsell is the easiest way to increase turnover.The easiest way to increase sales in any business, is to sell something else, on top of whatever it is you do. McDonalds have been doing it…Nov 6, 2023Nov 6, 2023
In business, you can be too close to see what’s going on?Many business owners can continue to plod on for years and miss countless opportunities because they are often just too close to the…Oct 16, 2023Oct 16, 2023
How much proof do you need that a business is viable?It’s a great question, and one that many people that go into business for the first time, (and also many that have been in for a while)…Aug 17, 2023Aug 17, 2023
What’s in a business name?Years ago, in the good old days of the yellow pages (remember them?) marketing in fact was simpler. People would start a business, give it…Jul 12, 2023Jul 12, 2023
Business is all about customers, the spend and the frequency.Starting a business from scratch, or growing, and building a business isn’t really that complicated. Getting the structure right…May 9, 2023May 9, 2023
Get the business social media right!Love it or loathe it, but social media is here to stay, and it’s one part of the business and professional branding processes that needs to…Apr 20, 2023Apr 20, 2023
Branding is a key part of every business, without it, you might get missed, lost, forgotten or even…I was given a personalised wine goblet (with my name engraved on it) over the weekend by some friends and thought, what a great gift idea…Apr 12, 2023Apr 12, 2023
Customers! Gone in 60 seconds!There is no doubt, but customer service and customer experience, is the most overlooked, missed, and poorly handled part of 99% of…Mar 10, 2023Mar 10, 2023
Learn important lessons from the mistakes businesses have made!Unfortunately, not every business survives the journey you hope it’s on, and in fact, around 90% of businesses close, for a variety of…Mar 2, 2023Mar 2, 2023
Make that thing you do, really hit the mark!Cameras and photography have changed dramatically over the last 20 years. I’ve always been into photography, had many big SLRs, plenty of…Feb 9, 2023Feb 9, 2023
Twas the night before Xmas!I’ve always believed that the lead up to the end of a year, and the start of a new one, is the ideal time to reflect. What went well, what…Dec 22, 2022Dec 22, 2022
Getting the best result possible, quickest and easiest, should be the mantra of every business.I learnt a long time ago that the fundamental objective of every business should be to get the best result they possibly can, in the…Dec 9, 2022Dec 9, 2022
