How to attract customers. Build it and they will come.The line from the Kevin Costner movie is 100% true, “build it and they will come”, don’t and they won’t. If you want customers, they need…Sep 25Sep 25
Marketing and knowing what works (in marketing) is the key to business!I’ve spoken to thousands of business owners over the years, and without doubt, marketing, or client attraction is their biggest problem, or…Jul 18Jul 18
You’ve got to tell people you're in business, and why use you!I was talking to a client this week about how there’s no rocket science in business, its basic fundamentals and common sense, but that…Feb 23Feb 23
It’s less about the thing you do, than you think!It’s not just about the thing you do! In fact, that could even be the last thing you should think about.Feb 5Feb 5
Focus on the solution.For absolutely years, I’ve been writing about how the end of the year, is the best time to review what happened over the last year (and…Dec 19, 2023Dec 19, 2023
Is the problem you’re solving, a big enough problem.Anyone can sell one thing once, but selling more than one thing, and even a lot more, is more than just a good product, it's about solving…Nov 30, 2023Nov 30, 2023
Add value and upsell is the easiest way to increase turnover.The easiest way to increase sales in any business, is to sell something else, on top of whatever it is you do. McDonalds have been doing it…Nov 6, 2023Nov 6, 2023
In business, you can be too close to see what’s going on?Many business owners can continue to plod on for years and miss countless opportunities because they are often just too close to the…Oct 16, 2023Oct 16, 2023
How much proof do you need that a business is viable?It’s a great question, and one that many people that go into business for the first time, (and also many that have been in for a while)…Aug 17, 2023Aug 17, 2023
What’s in a business name?Years ago, in the good old days of the yellow pages (remember them?) marketing in fact was simpler. People would start a business, give it…Jul 12, 2023Jul 12, 2023
