There is absolutely no doubt, that the statistics behind business planning (or lack of it) and those behind business failure rates, line up, almost perfectly.

So, is there a link in planning? I don’t really know, but you don’t need to be a rocket scientist to understand that if you know where you’re going and how’ll you’ll get there, you’ll probably get there! …


There are a heap of things that need to be done, in the process of starting a business.

But at some point, you need to sell something to someone! So where do you start? Anywhere, just get going, and keep track of what works and what doesn’t!

There are plenty of ways to attract attention, find customers and in general, market your business. So what works for a particular business? …


We live in a world of researching and googling everything before we buy! Facebook recommendations, Google reviews, if you don’t have some kind of online (or print) profile, it’s certainly makes it harder to get anything moving, let alone started.

I’m amazed at how many businesses and mainly micro to small, have virtually nothing to show someone if they’re interested, or they’ve approached someone about their product or service. Even the absolute bare minimum of a Facebook page, gets missed. …


Without doubt, the most confusing and frustrating part of running any business, (that doesn’t have a million dollar marketing budget) is trying to get even some return from your marketing dollar. But all too often, small to medium sized businesses rely on free social media as their primary marketing platform and continue to look at the likes they get, but wonder why the sales don’t increase. …


Staff. Support and they grow, don’t and they go!

Staff and the way they’re supported is critical to their success, neglect that and you’re probably losing at least 50% additional income, just by them not caring about doing their job as well as possible.

This week, I’ve had three examples of people I know, long term staff leaving an employer, because they’d just had enough! In all cases they loved their job, but continued to be disappointed in the lack of support and acknowledgment, their managers, bosses or owners, gave them.

There’s no doubt, the single biggest challenge that most…


There are many ways to attract clients and not everything is always about spending a fortune on marketing to get new customers, it could be just as simple as hanging onto the ones that might just walk in, first.

I went to a coffee networking morning this week. Always a great opportunity to meet other local business owners. The cafe was great, good coffee, the owner or manager weren’t available and so nothing was done to capture the market or build some relationships, that were right there.

There were around 30 business owners present, that bought their coffee, mingled outside and left. So here’s a common sense tip. How do you hang onto 30 new business customers that might also refer many others? Simple, be there, collect their data, (or make sure someone does) offer a simple incentive to…


There’s been an interesting series of ads running across our TV screens recently that are vague about what the business does. Designed to make you google them and then for ever and a day be remarketed too. (So I didn’t!)

But the idea of their slogan I liked, and thought it’s exactly what business owners need. Change your habits, change you business.

Without doubt, we aren’t through whatever it is where going through right now and businesses will continue to struggle until there is a clear way out and people and business owners, again have confidence in moving forward.

I…


Over the last few months, Sunshine Coast Business Now has continued to focus attention on the challenge we have, that’s so easily overcome, by simply supporting local Australian owned businesses, first!

It doesn’t matter whether it’s coffee, beer, travel booking sites, food delivery options, your daily milk, or honey for the morning crumpets, we all too often rely heavily on businesses owned by huge overseas multi nationals, and continue to go past the local business that supplies a better product, but often it might be a little more expensive, so the decision comes down to price.

When you think that…


These days most people Google for something and as a result, get options from everywhere, often from all over the world.

We also tend to want to compare prices, probably nothing wrong with that, but if tackling something like a hotel for the weekend, there’s a chance you’ll search through a multi national American based accommodation booking site, that markets an already discounted deal and then takes around 30% of that. And of course profits go straight back to the USA, and don’t stay here.

Only recently, hotel owners were speaking out against booking services like Expedia, (that just about…


I wrote a post last week about the manufacturing forum I attended as part of the federal governments modern manufacturing strategy and making available $1.5 billion dollars in grants to eligible businesses.

Ask the majority of businesses that have ever applied for any grant, including the recent adaption grants, and the answer you’ll get from the majority is nothing! The fundamental problem with grants like this is the number of applications and eligibility, plus also the 3 to 1 spend with this grant in particular. …

Erwin Brem

MyBusinessNow. Real business growth. It doesn't have to be complicated.

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