Years ago, in the good old days of the yellow pages (remember them?) marketing in fact was simpler. People would start a business, give it a name, and then place an add in the telephone book, which was the size of two volumes of an encyclopedia (remember them?) and go…

Starting a business from scratch, or growing, and building a business isn’t really that complicated. Getting the structure right, licensing, insurance, record keeping, and eventual staffing are pretty straight forward, but what really matters (and no rocket science here) is the customer numbers, how much they spend and how often…

Love it or loathe it, but social media is here to stay, and it’s one part of the business and professional branding processes that needs to be done right. Regardless of what it is, Facebook, Instagram, Linkedin, Utube and any one of the myriad of other platforms, your prospective clients…

I was given a personalised wine goblet (with my name engraved on it) over the weekend by some friends and thought, what a great gift idea. The next day I looked at the box, and under the goblet, even inside to see if I could workout where they came from…

There is no doubt, but customer service and customer experience, is the most overlooked, missed, and poorly handled part of 99% of businesses, that if done the right way, or even slightly better than your competition, your business wins, but in most cases it’s the opposite. This week I walked…

Unfortunately, not every business survives the journey you hope it’s on, and in fact, around 90% of businesses close, for a variety of reasons within 10 years. But for the rest of us that make it through, there are powerful lessons that can help even more, to grow your business…

Cameras and photography have changed dramatically over the last 20 years. I’ve always been into photography, had many big SLRs, plenty of different lenses, and carried far to much gear around on holidays, and now I use my phone and that’s it. Technology, the market, and the needs of the…

I’ve always believed that the lead up to the end of a year, and the start of a new one, is the ideal time to reflect. …

I learnt a long time ago that the fundamental objective of every business should be to get the best result they possibly can, in the quickest and easiest way and by also spending the least possible. It actually makes sense, but the problem is most businesses don’t look at the…