Can you “pandemic proof” a business? Does it need to be a “super business”?
Give me the quick answer, the silver bullet!
Well the bad news is, there isn’t one!
The business world has changed dramatically over 2020, what once was a thriving business, may not be now and some of the ones that were plodding on, are now booming and other than some lockdown issues, businesses are still trading in most parts of the country.
What hasn’t changed at all, is the way you attract customers in the first place, and then hold onto them. That’s been the same for probably 100 years if not thousands. If they can’t find you they won’t buy and if the service doesn’t exist, they’ll go somewhere else next time anyway.
But add to that, the changes in customer buying habits and the need to adapt a little in how we deliver what we deliver, are key to businesses continuing to trade and continuing to grow through any pandemic economy!
It’s easier to see what businesses don’t do, than what they do, when trying to understand why one succeeds and one clearly doesn’t.
- They do little to attract a customer. The brand, message and even what they do, often isn’t understood by anyone other than the owner of the business.
- 75% of small businesses rely on gmail type accounts, rather than spend $20 on a real email/domain address.
- Service from staff often barely results in a smile, let alone an experience the customer will remember (and come back for). That requires some basic training so they know what’s expected.
- Over the last few months, data has shown that most businesses have less than 21 days of cash reserves. If for whatever reason something happens, like the boss gets sick, can the business survive? Better understanding and planning around cashflow based not on what a business does but what it needs to grow, is the critical part.
- Then make it easy to buy from you. Make sure that everything about the contact points are easy to use. A real email, website, phone, booking systems that talk to people.
- And then adapt. Right now there just isn’t 100% certainty in moving forward, so we need to think much more about that. Online opportunities, contactless payment options, will people still want to buy face to face, or are there other ways. Product development and innovation is nothing new, but now more than ever it’s a case of being prepared, adapt, pivot, look for change opportunities to grow. Gaps in the market.
There are in fact ten simple key drivers to businesses growth and none of them a singularly focused on social media, or building the biggest website. Their all the small things that customers wanted then and want now, but it’s also about planning, opportunities, finding the gaps, standing out and making it easy to find you, deal with and better to stay with you.
We’ve just released a new monthly program based around those ten key business drivers called ReBoot360. It’s the most cost effective program we have ever put together and will help any business grow better, faster and easier, if it’s followed. If you’d like to find out more click on the link. https://form.jotform.co/90707847420863
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