Can you “pandemic proof” a business? Does it need to be a “super business”?

  • They do little to attract a customer. The brand, message and even what they do, often isn’t understood by anyone other than the owner of the business.
  • 75% of small businesses rely on gmail type accounts, rather than spend $20 on a real email/domain address.
  • Service from staff often barely results in a smile, let alone an experience the customer will remember (and come back for). That requires some basic training so they know what’s expected.
  • Over the last few months, data has shown that most businesses have less than 21 days of cash reserves. If for whatever reason something happens, like the boss gets sick, can the business survive? Better understanding and planning around cashflow based not on what a business does but what it needs to grow, is the critical part.
  • Then make it easy to buy from you. Make sure that everything about the contact points are easy to use. A real email, website, phone, booking systems that talk to people.
  • And then adapt. Right now there just isn’t 100% certainty in moving forward, so we need to think much more about that. Online opportunities, contactless payment options, will people still want to buy face to face, or are there other ways. Product development and innovation is nothing new, but now more than ever it’s a case of being prepared, adapt, pivot, look for change opportunities to grow. Gaps in the market.

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Erwin Brem

Erwin Brem

MyBusinessNow. Real business growth. It doesn't have to be complicated.